After 15 years as CEO in SAMSON GROUP A/S Lars Henriksen retires 7. January 2027 and hand over the position to Kristian Breitenbauch, who has been appointed CEO with effect from 8. January 2027.
In a continued challenged agricultural machinery sector in Europe, SAMSON GROUP A/S has delivered a less than satisfactory result for the 2025-26 financial year.
PICHON Pre-Season Offers: Get Ahead and Prepare for the Next Season!
From 15 October to 30 November, take advantage of PICHON pre-season offers at your local dealer and get your equipment ready for the upcoming spreading season.
Plan ahead today, work with confidence tomorrow
In agriculture, every day counts when the spreading season begins. Delayed maintenance, a missing spare part or an unexpected repair can quickly disrupt your work schedule.
PICHON expands its SV slurry tanker range with the new SV10R and SV14 PICHON continues to expand its SV slurry tanker range with the introduction
SAMSON AGRO expands its offering with new trailing shoe booms developed in collaboration with Vogelsang With the launch of the new TSB2-S and TSB2-C, SAMSON
Do you have a renewal or investment project? Now is the right time!
From June 1st to July 31st, 2026, take advantage of the PICHON Good Deals campaign with up to 10% discount on selected PICHON equipment.
Great success for the first edition of the “Exclusive Days” at our production site in Landivisiau. No fewer than 700 participants gathered over two days to discover our latest innovations and share valuable moments of exchange. Watch the video and relive these two days as if you were there!
On January 20 and 21, 2026, the Landivisiau production site welcomed more than 700 industry professionals for the official launch of the new SC PICHON slurry tanker range. This event marked a strategic milestone for the Group, aimed at expanding access to centrifugal technology while strengthening its dual-brand strategy.
As the year draws to a close, the PICHON teams would like to thank all our customers, partners and dealers for their trust and loyalty throughout the year.
In a constantly evolving market environment and in order to sustainably support its development in France and internationally, SAMSON GROUP announces the appointment of three Territory Managers for its SAMSON and PICHON brands.
SAMSON AGRO announces the launch of its new CDf and CTf incorporators, now available through both PICHON and SAMSON dealer networks.
For this new edition of the world’s leading agricultural trade fair, the two brands of the group are joining forces on a shared stand. This joint presence highlights the complementarity of our ranges and our recognized expertise in the application of organic fertilizers.
Read what Mr Prigent, a dairy farmer in Saint-Vougay, has to say about his use of PICHON’s TSB1 trailing shoe boom.
SAMSON GROUP is sharpening its strategy and focusing on growth. As a result, some changes have been made in the management team, and Philippe Barabinot has been appointed as the new Group Market Director.
By integrating the PICHON brand into its portfolio in Germany, SAMSON Group A/S continues to strengthen its international presence and aims to increase its market share. To introduce the brand to the German audience, a press conference was held on February 26.
As we close out a year marked by innovation and collaboration, the entire Pichon team would like to extend its warmest thanks to our customers and partners for their continued trust and support.