PRESS RELEASE
Landivisiau, March 10,2025
A new milestone for SAMSON Group A/S: PICHON, the No.1 slurry tanker brand in France, expands into Germany
By integrating the PICHON brand into its portfolio in Germany, SAMSON Group A/S continues to strengthen its international presence and aims to increase its market share. To introduce the brand to the German audience, a press conference was held on February 26.
Introducing PICHON in Germany
The official launch of PICHON on the German market was announced on February 26 at a press conference hosted at HILMER GmbH in Moringen. This event brought together Germany’s specialized agricultural media, presenting the PICHON product range and the upcoming marketing initiatives planned to support its entry into this new market.
Slurry tankers and a wide range of application tools
Building on its strong reputation in France, PICHON arrives in Germany with an expanded product offering. The SV slurry tanker range has already proven its worth and is complemented by various tools designed to optimize the use of organic fertilizers. Incorporators, injectors, trailing shoe booms, and drip hose booms all help round out PICHON’s offering for the German market.
From the moment PICHON was acquired in 2019, it was clear to SAMSON Group A/S management that the brand would one day be introduced in Germany. Today, after several years of work and key milestones—such as standardizing processes, introducing the SV slurry tanker range, and launching the TSB trailing shoe boom—PICHON’s arrival in Germany makes perfect sense. The brand is ready to take on this new challenge, backed by a German sales team led by Kay Rathjen, Territory Manager Germany & Austria, along with five sales representatives.
A dual-brand strategy
For distribution, the sales team is adopting a dual-brand strategy, which means that in all regions where possible, PICHON products are offered through the already existing SAMSON sales network.
“Germany is one of the markets where SAMSON Group A/S aims to reinforce its position. Our products primarily target farmers and agricultural contractors, who already have high expectations for precise manure application. For the German team, it’s an exciting challenge to extend the SAMSON range and now PICHON to a wider customer base. I’m looking forward to seeing how the German market develops for us,” says Kay Rathjen, Territory Manager Germany & Austria, before adding: “I see significant potential for PICHON, particularly in southern Germany. Last year, about half of the 2,000 slurry tankers sold in Germany were equipped with Vacuum technology!* PICHON is 100% committed to this technology and remains a true specialist in the field! We now want to make this expertise available to German farmers and contractors.”
About SAMSON Group
With a broad product portfolio, SAMSON Group A/S is the European leader in its sector. The Group’s activities involve developing, manufacturing, and marketing solutions for the responsible application of natural fertilizers. SAMSON Group A/S has built a strong reputation in the agricultural world thanks to its innovative, eco-friendly solutions. Its product range includes slurry tankers, manure spreaders, and various application tools (injectors, incorporators, trailing shoe booms, drip hose booms, etc.), all contributing to a more sustainable agricultural balance. These products are sold under the SAMSON and PICHON brands and distributed worldwide through a solid dealer network. The Group operates multiple state-of-the-art production sites in Denmark, France, and Poland.
For more information, please contact:
Kay Rathjen
Territory Manager Germany & Austria
E-mail : kra@samson-agro.com
Portable : +49 172 26 51 79 9
* Vacuum technology creates a difference in atmospheric pressure between the inside of the tank and the ambient pressure. The vacuum within the tank sucks the slurry in regardless of the pit’s configuration. Easy to use, this technology ensures safe and efficient operation, reaching a maximum negative pressure of -0.9 bar when filling and a maximum positive pressure of 1 bar when unloading. Wear and maintenance costs are reduced as no slurry enters the pump.
