PRESS RELEASE
Viborg, Tuesday 29 April 2025
Philippe Barabinot appointed Group Market Director at SAMSON GROUP
SAMSON GROUP is sharpening its strategy and focusing on growth. As a result, some changes have been made in the management team, and Philippe Barabinot has been appointed as the new Group Market Director.
Since January 2022, Philippe Barabinot has served as Regional Sales Director for France and Belgium, overseeing the commercial development of the PICHON and SAMSON brands. In his new position, he will be based at the Group’s headquarters in Viborg, Denmark, and will be responsible for leading and aligning the global market strategy across all business units.
“In this new role, my main focus will be to accelerate growth for both the SAMSON and PICHON brands, as well as for the Group as a whole,” says Philippe Barabinot. “In a competitive and complex market environment, we see both challenges and clear opportunities to gain market share and strengthen our position.”
Philippe Barabinot also sees strong potential in the Group’s product portfolio: “Our strength lies in the quality of our machines and the precision of our application tools. By continuing to integrate this quality into all our operations and communications, we can further promote our brands and bring added value to our customers.”
About Philippe Barabinot
Philippe Barabinot joined SAMSON GROUP in 2022, bringing with him over 20 years of commercial experience gained at Continental, a multinational company in the tire industry. His career includes key roles in France, Germany, and most recently in Asia, where he led a 150-person sales and marketing organization. His strong international background and strategic acumen will be key assets in his new role.
About SAMSON GROUP
The SAMSON GROUP comprises the companies SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO SP Z.o.o. and Samson Agrolize A/S and AB. The group owns the SAMSON and PICHON brands and is among the leading European suppliers of natural fertiliser spreading machines and technology. The SAMSON GROUP has several state-of-the-art production sites in Denmark, France and Poland and markets its products with the support of a well-established dealer network.
For more information, contact:
Lars Henriksen
CEO
Phone: +4529696688
Email: lhe@samson-agro.com
Philippe Barabinot
Group Market Director
Phone: +33608500975
Email: pbt@samson-agro.com
