In Landivisiau, 700 professionals gathered for the official launch of the new SC PICHON range

On January 20 and 21, 2026, the Landivisiau production site welcomed more than 700 industry professionals for the official launch of the new SC PICHON slurry tanker range. This event marked a strategic milestone for the Group, aimed at expanding access to centrifugal technology while strengthening its dual-brand strategy.

A large-scale event at the heart of the Landivisiau industrial site

Organised ahead of the spreading season, the event brought together dealers, agricultural contractors, farmers, partners and specialist journalists from across France. Spread over two days, the event welcomed a broad and highly qualified audience, confirming strong market interest in the Group’s new solutions. The Landivisiau production site was transformed into a true showcase of SAMSON Group’s industrial and technological expertise, with an organisation designed to encourage discussion, technical education and close interaction with the teams.

An industrial immersion highly appreciated by visitors

From their arrival around 10 a.m., guests were guided through a complete tour of the production site. Moving through the workshops, they were able to discover every stage of the manufacturing process, presented directly by employees, each explaining their role and expertise. This immersion left a strong impression. “Many visitors expected to see a more artisanal production facility; instead, they discovered a truly industrial, structured, modern and high-performing organisation, capable of serial production while maintaining a high level of technical standards and quality,” explains Antoine Le Pajolec, Production Director.

A machine parade highlighting the complementarity of the ranges

One of the highlights of the day was the machine parade, featuring 14 tractor-and-implement combinations from PICHON and SAMSON, representative of real field use. All application solutions were presented in working position, offering a concrete and comprehensive demonstration of equipment possibilities: trailing shoe booms, drip hose booms, injectors and incorporators. Commented by Christophe Marzin, Product Manager, and coordinated by technical inspectors, this dynamic demonstration highlighted the complementarity of the ranges, the available capacities and the various configurations, from the most compact to the highest-capacity models. The diversity of machines on display enabled visitors to fully appreciate the breadth of the Group’s offering and its ability to meet a wide range of user profiles.

A technical innovation in the spotlight: the pump tower

Among the new features presented in Landivisiau, the new telescopic pump tower attracted particular attention. Already unveiled at the AGRITECHNICA trade show last November, it was highlighted during this event. Designed to optimise filling operations, it stands out for its high flow rate, precise positioning and easy access to slurry pits, even in constrained configurations. This solution significantly reduces manoeuvring time, improves operator comfort and ensures optimal efficiency, even when handling thicker slurry.

The SC PICHON range: expanding access to centrifugal technology

With the SC (Slurry Centrifugal) range, PICHON complements its SV slurry tanker range equipped with vacuum technology. This new range introduces a filling and emptying system based on a centrifugal pump combined with a Hydro-Ejector system, adapted to the diversity of agricultural effluents and productivity requirements. Developed on a proven, shared technical architecture, the SC range benefits from industrial foundations common to the TG range. This approach optimises development and industrialisation costs, controls industrial complexity and delivers a high-performance, reliable and cost-effective machine.

The SC range features a deliberately streamlined offering, a targeted level of options, optimised machine weight when loaded, and a more accessible price positioning.

SC PICHON and TG SAMSON: two ranges, two distinct market positions

Although the SC PICHON and TG SAMSON ranges share common technical foundations, their commercial roles and marketing positions are clearly differentiated. The TG SAMSON range follows a continuous upmarket strategy with a premium positioning. The SC PICHON range, on the other hand, has been developed to consolidate and increase the Group’s market share by ensuring broader commercial coverage. Thanks to the complementarity of the two brands and their respective networks, the Group can be present on nearly all tenders above 15 m³, in a context of strong competitive pressure. Designed as a complementary offer, the SC range aims to make centrifugal technology more accessible through a rationalised offering. “The SC is not a simplified TG, but a complementary response to different expectations. TG SAMSON will continue to move upmarket, while SC PICHON makes centrifugal technology more accessible without compromising efficiency. This complementarity strengthens our commercial performance and avoids internal competition between the brands,” explains Philippe Barabinot, Group Sales Director.

A dual-brand strategy validated by the market

The success of this event-both in terms of attendance and the quality of discussions, confirms the relevance of SAMSON Group’s dual-brand strategy. By combining a premium, value-generating offer with a more accessible, volume-driven offer, the Group strengthens its ability to cover all market segments while consolidating its market share. Presented as a preview in Landivisiau to 700 professionals, the new SC PICHON range will be progressively rolled out across the dealer network in the coming weeks, sustainably enriching the Group’s slurry tanker offering.

About SAMSON GROUP

SAMSON GROUP includes the companies SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO Sp. z o.o., and SAMSON AGROLIZE A/S and AB. The Group owns the SAMSON and PICHON brands and is one of Europe’s leading suppliers of machinery and technologies for organic fertiliser application. SAMSON GROUP operates several state-of-the-art production sites in Denmark, France and Poland, and markets its products through a well-established distribution network.

For further information, please contact:

Philippe Barabinot, Group Sales Director: +33 (0)6 08 50 09 75 – pbt@samson-agro.com

Antoine Le Pajolec, Production Director: +33 (0)7 57 49 36 71 –  alp@pichonindustries.com

Christophe Marzin, Product Manager: +33 (0)6 08 45 54 35 – cm@pichonindustries.com